The Business of Sport: Building A Brand

By Carole Beckford Athletes can no longer be satisfied with just displaying excellent performances in their respective sport-ing areas. In today’s world, they have to focus on building a brand – capturing the right opportunities at the right time and maximizing those opportunities for top earnings. Experts say that a professional athlete has an average[…]

Jamaica and the Penn Relays – A 50 Year Relationship

The track is in glorious condition. The athletes are fresh, well fed and excited for the day’s events. They look up proudly to see the Jamaican flag soaring alongside the flag of the United States of America. Are they at the National Stadium in Kingston, Jamaica? No! These student athletes have travelled over 1,500 miles to[…]

Editor’s Picks of Useful Unconventional Souvenirs Made in Jamaica

 Giclee & Commodity Prints from Edible Icons As the daughter of a Jamaican mother raised in Canada, Lindz was among the Jamaican Diaspora, who had many fond memories of their child-hood. “They would talk of the ackee tree in their garden,” she says, “And almost every yard has a fruit tree, like breadfruit, which is part of the[…]