A Perspective On The Future Of Business

by Roderick Gordon

Jamaica is the home of some of the world’s most amazing talents. Just think of Usain Bolt – the fastest man in the world at 22; Barrington Irving – the youngest pilot to circumnavigate the globe at 23; and the young Bob Marley who made an indelible mark on the world with his riveting lyrics and a new form of music – reggae – all before he passed away as an icon at the tender age of 36.

Clearly, Jamaica is the coolest place to become world class “anyone” – so why not world class “anything”? Some of our products are icons already. Think Appleton Rum, Red Stripe and Blue Mountain Coffee, for example. Indeed, there is potential for more as our manufacturers employ retail and customer service philosophies while embracing opportunities created by our very “uniqueness”. Speaking of unique, palpable excitement emanates from our creative industries in art, books, fashion, film, music and sport with mounting examples of commercial success in domestic and international markets.

Our competitive advantage in creativity and excellence provides an opportunity to create “premium” and “limited edition” products And thanks to technology and the laws we have passed to enable online transactions, we reach global consumers twenty-four seven. Our successful entrepreneurs recognize that selling goods online re-quires captivating audiovisual presentation, ease of transaction and excellent service.

We are poised to commercially harness the talents and skills of our greatest asset – our young people. And at this critical juncture of our Golden Jubilee, it is heartening to see the immense potential in the Information and Communications Technology Sector with thousands of young bright Jamaicans ready to develop apps, soft-ware and new ways of making life simple and enjoyable – creating with technology that which we do so effortlessly in person – communicating joy and the unique Jamaican joie de vivre.