A Bold Move To Support Manufacturing

Eight Jamaican companies have been honoured as the New Champions of Manufacturing by National Baking Co. Ltd in their Bold Ones programme. They are Springvale Enterprises, Lincoln Gordon and Sons, Eco-Farms Jamaica Limited, Lifespan Company, Irie Rock Limited, Journey’s End Wine Company, Bartley’s All in Wood and D’Nex Step Sandals and Accessories.

This is the third such programme, bringing National Bakery’s total sponsorship of some twenty-seven new manufacturers to almost $90 million. During 2014, the selected companies will receive multimedia promotional packages, extensive advertising and publicity – including being featured graphically on the sides of the national baking trucks as they traverse the island – and will be hosted by National at its Pavilion at the upcoming JMA-JEA EXPO 2014.

At the January 2014 launch, Mr Hendrickson, Chairman of National Bakery, said the selection team was impressed with the professionalism and enthusiasm demonstrated by the entrepreneurs whom he urged to “be Jamaican without apology, but put forward the best of Jamaica.”

Advice for the entrepreneurs came also from two of the initial Bold Ones, Michelle Smith of Chocolate Dreams, and Dennis Hawkins of Spur Tree Spices.

Calling the programme “a dream come true” Smith said that the inclusion in the programme has had a significant positive impact on her company. “We recently completed a mini-expansion at our plant, have also increased our presence in the retail market through outlets at Loshusan Supermarket in Kingston and at the Sangster International Airport in Montego Bay, and we recently completed our first export order, to Antigua.”

For his part, Hawkins, speaking on behalf of business partner Mohan Jagnarine, said that since its Bold Ones campaign in 2010, the sauces and spices company had moved to a much larger base, had quadrupled output, more than doubled sales and had grown exports to the point where they now accounted for 70% of total sales revenue.

Speaking on behalf of the eight chosen companies, Sandra McLeish, of Springvale Enterprises thanked National Bakery for “the wonderful opportunity provided by the programme. “Your incredible generosity has made us all very happy, and are excited to embark on this tremendous journey.” The entrepreneur also acknowledged the previous Bold Ones for shar-ing their experiences and said that the companies were eager to learn from their more established counterparts and from the National team.